get close to the business and understand the vision of the business
audit the existing brand / digital assets and understand how they can work harder for your business
dig into the trends in the markets to understand the potential for innovation
investigate who the business wants to be talking to and establish the best ways to talk to them
from start up branding packages to veteran business re-brands, we go through a development process that is custom to you. we start with an assessment of your business and it’s clients and find the best way to make your ideas come to life. but it’s more than just the logo design. we love to put our marketing and business backgrounds to work to create a final product that reflects your style, but also delivers an effective marketing tool for your business.
Identify the challenge, create an agreed and relevant plan and put the people in place to deliver it
create new products / services if there is a potential to deliver growth or add a USP
identify the core consumer and understand their needs
identifying what the design needs to say about the brand
having an online business without a digital marketing strategy seems like a peanut butter & jelly sandwich without the jelly. (maybe that’s just us!) a better example is an ecommerce site with no visitors…it probably won’t sell many products. we work with clients to develop digital strategies across all channels including, but not limited to: print pieces, social media imagery and campaign creation.
just as important as your content and having it available for people to find, are the words people are searching to get to you! we work with you to make sure your site is optimized correctly for search engines every step of the way.
bespoke development centered on the needs of your business
create beautiful branding – which adds value
tell the story of the business in a way which balances the functional, with the emotional
our legal team can ensure that your brand is legit and that your business is not exposed to any ugliness
is your website optimized for all devices and platforms? a responsive website will ensure that your visitors can view your site not only on their computer, but on their mobile phone or tablet. unlike a separate mobile site, a responsive one adapts to the layout of the screen by using grids and flexible images and by targeting the width of the end users browser.
as of april of 2015, google now uses mobile-friendliness as a ranking signal in search results, rewarding websites that are fully optimized for mobile platforms with a better search ranking.
all < cgthings > websites are designed with mobile and tablets in mind, ensuring a great user experience across all devices.
with mobile devices being the primary tool for communication these days and app use up 63% in the last two years, it’s no wonder mobile app development has increased. the < cgthings > team has a comprehensive app development process that starts with user stories/use cases, wireframe development, page design and testing to make your app idea a reality.
with 9,841,060 downloads WooCommerce powers over 30% of all online stores and is now the most popular eCommerce platform on the web (stats from Builtwith). Built just for WordPress, the world’s most popular and powerful method for creating a website, you are getting a completely customizable shopping cart experience. all < cgthings > e-commerce websites are build using WooCommerce either from the ground up – or from an existing WooCommerce/WordPress platform.
understanding the reach and quality of the messaging
detailing the where, how, when and who’s of your digital platforms
measuring and understanding the user experience by getting close to you and your users
measuring and understanding the return on investment by working with clients commercial teams
sometimes you need a little more than just a website or branding. we have helped many clients with content creation and copywriting as well as web site management on a daily, weekly or monthly basis. our crm solutions can help businesses meet the overall goals of client management, integrated right into their wordpress website. whatever it is that you need, a plan will be devised to get you there!