Cutting Shapes

Cutting Shapes

e-commerce website design & development / brand development

Cutting Shapes is the clothing brand of professional rugby playing brothers Guy and Joel Armitage. “Cutting your own shape” starts from the moment you decide what clothes to wear; if you look fresh, you feel fresh and if you feel fresh you will be ready to show the world the best version of yourself.

Cutting Shapes
Cutting Shapes Homepage

The Goals

– Create and develop a new brand based on Guy and Joel’s family motto: “Cutting Shapes”
– Establish a strong brand story and visual identity that spoke to the quality of their products and the lifestyle they portray.

What We Delivered

A recognizable and memorable visual identity that helps articulate the brand essence and values.

A brand story that brings consumers into the family and makes them feel like a part of something unique.

A clean and fresh web and mobile experience that incorporates a full e-commerce platform.

Cutting Shapes iPad
Cutting Shapes Shop