ALEX AND ANI is an eco-conscious jewelry and accessories company focusing on creating products that positively empower and connect humanity. ALEX AND ANI products are proudly designed and crafted in America and made with love.
ALEX AND ANI was looking for a way to communicate the power and energy of each symbol in their collection through their in store “symbol wall”. The wall gave shoppers access to all the symbols at once but with no quick way to find out what each represented.
To solve this problem cgthings created a virtual symbol wall – which was an exact replica of the in-store wall, but displayed on an iPad along side of it. This allowed customers to tap on the symbol they were interested in and get the full meaning behind it.