what is SNACK?
SNACK was created through a collaboration with IHS Digital. We were tasked to deliver a product and functional food market analysis, complete brand development, full eCommerce website, and marketing strategy.
SNACK is a unique product that combines proprietary science with a somewhat unknown, but rapidly emerging Superfood, Spirulina. The brand and marketing efforts needed to focus on education, product benefits, and lifestyle that can be achieved from eating it. cgthings delivered all brand messaging, creative assets, and web platforms for SNACK.